Integrated Marketing Analytics Lead job vacancy in JPMorgan Chase Bank, N.A. (Jersey City, NJ)

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Company name : JPMorgan Chase Bank, N.A.
Location : Jersey City, NJ
Position : Integrated Marketing Analytics Lead

Description :
About J.P. Morgan Chase & Co.

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.6 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small business, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. If you’re interested in working in an environment where leadership, excellence, integrity, and diversity are among our core principles, then explore the opportunities at JPMorgan Chase & Co. at

About J.P. Morgan Payments

J.P. Morgan Payments is one of the world’s largest, most trusted and innovative full-service providers of domestic and international cash management, liquidity, commercial card, merchant processing, FX and escrow solutions. With more than 135,000 corporations, financial institutions, public sector agencies and non-government clients in over 180 countries across the globe, we offer specialized solutions that provide operating efficiencies and value beyond other standardized solutions available in the market. Our global product and technology platform, integrated client service model and network of operational centers enable us to deliver a consistent set of services to clients no matter where they are across the world.


Payments Marketing Analytics & Insights is an inspiring and curious team dedicated to driving marketing strategy, optimizing campaign performance, and fuelling revenue growth through data, analytics and research.

As the Integrated Marketing Analytics VP, you will own end-to-end analytics for top of the funnel campaigns designed to grow awareness and consideration of the JPM Payments brand. This includes all channels – digital display, search, social, events, partnerships, and apps – and the entire campaign life cycle, from strategy planning to creative testing to performance measurement. The role lives at the intersection of creativity and critical thinking. If you are passionate about both the art and science of marketing, and thrive in a collaborative, fast-paced culture, we look forward to meeting you and learning more.

Key responsibilities:

Front-end Planning & Scoping – Support opportunity identification as well as comprehensive campaign scoping and ROI/performance forecasting;
Creative Testing – Drive campaign creative development through data using test and learn capabilities (a/b testing, UX research) and established channel and asset best practices;
Performance Optimization – Measure campaigns with diagnostic metrics, benchmarks and feedback loops designed to rapidly improve performance and optimize spend; create integrated reporting dashboards that unify KPIs from multiple sources (agency data, web traffic, social, etc.) into “single source of truth”;
Impact Measurement – Quantify the impact of marketing initiatives, either in terms of perceptual lift or business outcomes; communicate findings and recommendations to marketers, channel owners and senior leadership;
Analytics Innovation – Build new business-critical data capabilities like attribution models, valuation of marketing touches (webinars, events, subscriptions, downloads, etc.), and tracking of cross-channel engagement.

Requirements / Essential skills:

Bachelor’s degree is required, with business analytics, data science, econometrics, statistics or related fields preferred.
5+ years of relevant work experience in B2B marketing analytics and campaign performance measurement/optimization,
Expert-level certifications in Adobe Analytics (required) , Tableau, and Alteryx;
Advanced knowledge and usage of Excel and PowerPoint (skills test will be administered) ;
Experience with survey and UX research and data analysis tools like SPSS or SAS is preferred and a definite plus;
Demonstrated ability to analyze, interpret and translate metric performance into insights and recommendations;
Superior written, oral communication and presentation skills with experience communicating concisely and effectively with all levels of management and partners
Ability to collaborate across teams to build consensus and influence action;
Excellent at solving unstructured problems independently;
Highly organized and able to prioritize multiple tasks;
Intellectually curious and eager to learn new things with an eye towards innovation.

JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the “WELL Health-Safety Rating” for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm’s current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm’s vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
Equal Opportunity Employer/Disability/Veterans

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