Naming Director job vacancy in Northbound (Seattle, WA 98121)

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Company name : Northbound
Location : Seattle, WA 98121
Position : Naming Director

Description :

Naming Director

Full Time, 40 Hours per Week, Remote or Hybrid

Come be the leader of our naming practice at Northbound. We are a top tier, purpose-focused, women-owned brand strategy consultancy. Our clients range from start-ups to enterprises to non-profits, and from technology to packaged goods. We operate under modern work principles of collaboration, leaning into what’s uncomfortable for learning and growth, and self-advocacy and respect for one another’s boundaries and diverse perspectives.

In this role, you will be a key voice in promoting naming excellence at our agency in a way that supports our values, increases our influence, and helps us add and grow an enviable client base. Your role will be three-fold to lead our clients in naming strategy and creative, to share your knowledge and inspire our team; and bring your perspective and point of view to the Leadership Team where you will be a core member alongside Strategy, Account, Design, Finance, Growth and Talent leads.

You’ll use your knowledge of naming and brand strategy design to inspire new and existing clients who need an agency partner like us. From naming strategy, portfolio naming and naming architecture to creative naming, you will be the leader, with strong support by a team of strategists and creative namers.

Northbound clients are some of world’s leading brands, and our ambitions for growth are high. Yours should be, too. Do you want to join the Northwest’s leading brand strategy practice? Are you a savvy strategist? An inspirational leader? A great communicator? Passionate about the intersection of technology and brand purpose? Then, we’d love to talk with you!


Lead clients and internal team to develop and execute naming strategy, portfolio and architecture strategies, creative strategy and naming creative and taglines

Collaborate on brand strategy, positioning, identity, campaign, communications, and messaging projects with a team of Northbound strategists

Glean insights from data, competitive information, and consumer research, and turn those insights into creative strategies and briefs that inspire great creative

Guide creative (along with design and copy team) from inception to deliverables, so that it’s brand relevant, inspired and delivers excellence on all levels to clients

Guide and inspire the team and clients for best practices in methodology while maintaining rigor

Collaborate and contribute to internal teams in keeping with Northbound vision, values, and best practices

Roll up your sleeves on necessary grow-the-business initiatives, including developing methodologies and scopes of work for new business and participating in new business presentations and client conversations

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time.


Creative thinker who is driven by what is possible, rather than what is

Is inspired by and finds joy and satisfaction in words and writing

Loves brand strategy and the sharpness it brings to writing and naming

Brings experience and enthusiasm to technology clients

Creative thinker who is driven by what’s possible, rather than what is

Analytical processer, who can simultaneously see the big picture

Exacting in expectations of self and work product

Strong structural basis for the craft of creative strategy, with an ability to leap off the page and inspire new thinking, sometimes developing new methods along the way

Strong persuasive skills – direct, Type A personality both in leading teams and in leading clients, with a strong track record in creating and selling bold, game-changing ideas

Experienced and seeks direct relationship with clients

Team player who thrives on collaboration, and knows how to implement and manage collaborative processes across skill sets

Exceptional writing skills – both grammatically and creatively

Animated and curious consumer of trends in branding, marketing, and the Seattle and National business markets; stays involved with professional, trade, community, or civic organizations

Thrives in variety, including different levels of clients, different types of brands and sizes of companies

Entrepreneurial spirit hungry for building and growing our business


8-12 years working in positions that rely on creative writing skills, specifically naming within a brand strategy or naming agency

8-12 years working within brand or marketing, contributing and honing skills within an agency or business consulting environment; articulate on methodologies

Demonstrated ability to lead a client and thrive in a fast-paced team environment

Successful track record in transitioning business problems to well-articulated strategies that lead to compelling creative execution

Educational background consistent with the required skills


Position Type

o This is a full-time position. Compensation is $180,000-200,000 annually. This position reports to Samantha Temple Neukom, Chief Brand Officer


o No travel is expected for this position except for 1 to 2 company gatherings per year
o If operating remotely, light travel is expected resulting in approximately 1 visit per quarter to our home offices in Seattle or for client meetings as needed

Working Environment

o This position is a hybrid or remote position operating in the U.S.

Office hours are between 8 AM and 5 PM Pacific Time


Northbound helps brands discover, demonstrate, and move closer to their true north: purposeful, courageous, creative.

We craft insights, strategies, names, and design for our clients that deliver clarity and the kind of emotional resonance that makes a brand stick. We help clients transcend products and the velocity of cultural habits by creating meaning, memorability, and momentum through unforgettable storytelling and design.

We offer our clients: vision setting, customer insights, innovation labs, brand strategy, positioning, brand architecture, naming, creative strategy, experiential marketing, marketing communications, storytelling & messaging, brand design, digital design, go-to-market planning.

Our clients range from Fortune 100 to early start-up and everything in between including a steady and committed contribution to non-profit clients across a wide range of community contribution.

A few of our clients: Amazon, eBay, Genie, PwC, INRIX, KPMG, Microsoft, Optum, PayScale, Kaplan, Safeco Insurance, T-Mobile, Wizards of the Coast. Seattle Rep, Junior Achievement, Space Needle, Behind the Badge, Stewardship Partners.


We are a woman-owned business founded on a powerful idea: that great brands are filled with purpose.
We are the only high-performance agency in Seattle that specializes in brand strategy and competes on a national level.
We are right-sized for learning and growth – not too big, not too small.
We are a career accelerator: T-Mobile, Amazon, PayPal and Microsoft brand leaders have graduated from Northbound.
We are purposeful: We are about brand goodness through brand integrity, supporting stakeholder capitalism and a more purposeful way of doing business.


A highly competitive compensations and benefits package that includes 100% coverage in health and dental benefit, 50% for dependents
401k matching at 4% and profit sharing
Flexible remote work policy
Family leave of 16 weeks/4 weeks paid for all new parents: mothers, fathers, live birth, or adoption
96 hours a year of Employee Wellness days
11 paid holidays and 2 additional floating holidays
Paid time off for the holidays (office closed)
5 days of paid bereavement, and an additional 5 days of unpaid leave
6.5 days sick days per year
3 weeks of vacation, 4 weeks for 4 to 6 years of tenure, 5 weeks for 7+ years of tenure
Life Insurance
Volunteering hours
Annual Performance Review and merit increase
Northbound published career path and pay scale for all positions
Mentoring, training, growth, and development


Northbound provides equal employment opportunities to all employees and candidates for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientations, gender identity or expression, or any other characteristics protected by federal, state, or local laws.

Disclaimer : all data is sourced from indeed and we are not responsible for any error


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