Paid Media Specialist job vacancy in Creative Circle (St. Louis, MO 63110)

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Company name : Creative Circle
Location : St. Louis, MO 63110
Position : Paid Media Specialist

Description :
Location

WFH Flexible

Type

Direct Hire

Duration

Direct Hire

Start

2022

Rate

$80,000k-$100,000k Annually + Benefits

Description

Our St. Louis based client is seeking a Paid Media Specialist with experience managing search, display, and digital marketing campaigns for a direct-hire position in 2022!

In this position, the Paid Media Specialist will help direct optimizations based upon transaction data, customer and prospect insights with an understanding of each business unit’s objectives. HubSpot certification is a PLUS!

Paid Media Specialist Responsibilities:

Manage paid search, social and display marketing campaigns including keyword and competitive research, benchmarking, ad copy development

Test, develop and implement expanded audiences for display and social campaigns to continue to drive growth

Track, report, and analyze campaign performance and translate results into business recommendations

Work closely with paid media agency to implement optimizations, tests and strategies to support business growth

Design and execute A/B testing programs to optimize campaign tactic performance

Assist with on-boarding of acquisitions and mergers, optimizing or creating new paid media campaigns as well as corresponding with new employees

Paid Media Requirements:
Education: Bachelor’s degree in Business or Marketing preferred

Strong knowledge of Google Adwords and Bing Ads skills

Experience with Facebook, LinkedIn and YouTube preferred

Working knowledge of marketing KPIs, such as ROA and ROI

Strong analytical skills using Microsoft Excel/Google Sheets

Experience with Google Analytics or similar web analytics platforms

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